Description

Project managers often juggle multiple responsibilities, and while they may not hold the title of “Business Analyst,” they frequently perform BA activities without realizing it. The PMI’s Business Analysis for Practitioners: A Practice Guide – Second Edition (2024) introduced a fresh perspective: business analysis is not just a discipline or a set of techniques—it’s a mindset that drives transformation and continuous value. This session explores how adopting a Business Analysis Mindset can transform project outcomes and elevate PM performance. We’ll break down the five core values of the BA Mindset and show how you can directly apply them as project managers. Through real-world examples and interactive exercises, you’ll learn practical techniques to improve how you integrate a Business Analysis Mindset into your daily practice.

Facilitator: Amy Gangl, MBA, PMP, CBAP, CSM, Vice President, Technology & PMO, Listrak