Creativity: Method or Magic? (VIRTUAL)

Description

Most people assume creativity is a talent you either have or don't. It isn't. In this session, designer Peter Laudermilch breaks down the systematic approach behind creative work that looks spontaneous, drawing on years of developing expressive visual systems for major brands. You'll leave with a repeatable framework for generating ideas, not a pep talk about inspiration. Facilitator: Peter Laudermilch, Principal & Creative Director, Peter Laudermilch Design