Positioning Your Business for Success in a Competitive Market

Description

Whether your business is pre-venture or established, strong positioning is critical to business strategy and success, particularly in crowded markets. Presenter Annie Hughes, experienced startup coach, strategic marketer, and innovation practitioner, will discuss how to identify your positioning strategy and competitive advantage and craft a positioning statement by analyzing your target customer base and competitive market.

Annie L. Hughes is Director of Harrisburg LaunchBox powered by Penn State, Statewide Coordinator of Invent Penn State Innovation Hub & LaunchBox Network, and Director of Outreach of Ben Franklin Technology Partners Central-Northern PA. Annie brings experience in business strategy, innovation and product development and brand management, especially within consumer products categories and manufacturing.