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Before You Build: The Strategic Work That Makes or Breaks Your Product – Product Management TechTalk Series Session 2 of 3 (VIRTUAL)

July 22, 2026 12:00 PM - 1:00 PM (EDT)

Description

In the first session of this series, we established that the Product Lifecycle is bigger than the development cycle. Now we go deeper into the stage that comes first, and that most organizations skip entirely. Before a single line of code gets written, someone needs to answer the hard questions. What problem are we actually solving? Who experiences it, and how badly? Why is this the right solution? Why is your team the right team to build it? These questions are the difference between a product that lands and one that quietly gets shelved six months after launch. In this session, Dutch DeVries walks through the strategic planning work that belongs upstream of your backlog, your sprint zero, and your first architecture decision. Attendees will leave with a clear understanding of what this work looks like, why it matters, and what it costs an organization when it gets skipped. This session stands alone, but builds directly on "The Product Lifecycle Is Bigger Than You Think." Attending both gives you the complete picture of what strategic product leadership looks like before development ever begins.

Facilitator: Dutch DeVries, Principal Consultant and Product Strategist, Product Growth Leaders

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Contact Information

Technology Council of Central Pennsylvania | TCCP
Name: Technology Council of Central Pennsylvania | TCCP
Phone: 717-340-5621
Email: info@tccp.org

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Before You Build: The Strategic Work That Makes or Breaks Your Product – Product Management TechTalk Series Session 2 of 3 (VIRTUAL)

July 22, 2026 12:00 PM - 1:00 PM (EDT)

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Before You Build: The Strategic Work That Makes or Breaks Your Product – Product Management TechTalk Series Session 2 of 3 (VIRTUAL)

July 22, 2026 12:00 PM - 1:00 PM (EDT)

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