Most technology teams are doing development right. Sprints are running. Code is shipping. Features are launching. So why do so many products still miss the mark? The answer usually lives outside the code. It lives in everything that happens before the first line gets written, and everything that gets ignored after the last one ships. The SDLC is chapter four. Too many organizations treat it like the whole book. In this session, Dutch DeVries, Principal Consultant and Product Strategist with Product Growth Leaders, walks through the full Product Lifecycle and the strategic work required at every stage. Attendees will leave with a clear picture of where most organizations have a gap, why that gap keeps producing the wrong outcomes, and what a complete product leadership approach actually looks like in practice. This session is designed for technology leaders, project managers, business analysts, and anyone who has ever watched a well-built product land with a thud.
Facilitator: Dutch DeVries, Principal Consultant and Product Strategist, Product Growth Leaders
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